دورة أساسيات التسويق الإلكتروني : كيف أفهم سلوك العميل

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يمكنك أن تمنح العملاء أفضل تجربة ممكنة على الإنترنت من خلال فهم كيفية الاستفادة إلى أقصى حدّ من اللحظات التي يتفاعلون فيها مع العلامة التجارية. سنستكشف في هذا الدرس:

- ما هي نقاط التواصل مع العملاء

- كيفية رصد مسار رحلات العملاء الشائعة على الإنترنت

- كيف تحدّد نقاط التواصل مع العملاء التي تحقّق أهدافًا تجارية

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